Product exploration engagement · for a health insurer
Pulse
A community-connected health experience, empowering people to pursue health goals with the support of family, friends, and their insurer.
What We Did
- Concept exploration & proof of concept
- User research & interviews
- AI-accelerated prototyping
- User testing
The Outcome
Connecting family and community to your health.
Health insurance and health goals are often seen as personal journeys. But with the growing momentum around community-driven wellbeing, there’s a powerful opportunity to connect families and communities to individual health.
Mobile App
Pulse mobile app — community screen
The Results
6.2
Indicated increase in insurer interaction
(measured with the Single Ease Question)
80%
Indicated increased brand perception
The Approach
Protecting privacy, promoting connection.
We conducted 20 in-depth interviews to understand how people manage their health, set goals, and interact with insurers and health platforms. What we heard shaped four distinct kinds of user — each with different needs around sharing a deeply personal journey — and those people guided the concept’s design.
The Approach
Using AI for rapid prototyping and testing.
With short timelines to validate the concept, we used AI-assisted design tools to accelerate a high-fidelity interactive prototype — iterating quickly, simulating real user experiences, and running targeted user testing to validate the key assumptions.