Product design engagement · for a consumer appliance maker
Flow
A luxury smart home appliance to dispense non-alcoholic drinks and accompany the in-home entertainment experience.
What We Did
- On-device screen experience
- Companion mobile app
- Brand & value proposition
- Product journey mapping
- Go-to-market support
The Outcome
A personalised experience in under 3 seconds.
An appliance used by every member of the home required a personalised experience — ensuring safety when accessing boiling water and the luxury of the perfect drink at the right time — all within three seconds, matching the time it takes to grab and pour a drink from the fridge.
Home screen of the on-device tap UI
The Results
3 months
Earlier readiness for pilot
8%
Increased intent to purchase
(measured during in-home testing)
30%
Reduction in future feature effort
The Approach
Every piece connected effortlessly.
We coordinated every aspect of the product — from industrial, brand, and software design to defining the target market, value proposition, and shaping the go-to-market strategy.
Value proposition
Targeting owner segments meant complementing their home and lifestyle, while targeting sales channels required offering brand elevation and market advantage.
Brand
A premium product demanded a distinct brand, shaping everything from naming to colours to signature interactions.
Industrial design
From sonic interactions to facial recognition, every hardware component was thoughtfully designed.
Software design
A seamlessly connected appliance and mobile app let owners customise every interaction and access features that fit effortlessly into daily life.
The Approach
Every stage a balance of joy and simplicity.
For an appliance with a simple job, we mapped the whole ownership journey — identifying where a seamless experience was essential, and where there was room to create joy.
Discovery
Discovery is easy, as you’ll find the Flow unit wherever you explore interior options for your new home or home renovation.
- Pre-install
- Install
- Daily use
- Transition